What does the term “media literacy” refer to?

The term "media literacy" refers to a comprehensive understanding that encompasses the ability to access, analyze, evaluate, and create media across various forms. This definition emphasizes the importance of not only consuming media but also critically engaging with it. Being media literate involves understanding how different media messages are constructed, recognizing the intentions behind them, and assessing their credibility and impact.

This foundational skill plays a crucial role in today's information-rich environment, where individuals are bombarded with diverse media content from multiple sources. Media literacy empowers people to discern and interpret messages, allowing them to make informed decisions about the media they consume and produce. It is essential for fostering critical thinking skills and encouraging active participation in society.

While knowledge of copyright laws, summarizing media content, and understanding production techniques are important aspects of media use and creation, they do not encompass the holistic and multifaceted nature of media literacy. These components may be part of the media literacy framework, but they do not define it in its entirety.