What is a key goal for media specialists in promoting literacy?

A key goal for media specialists in promoting literacy involves developing students' skills in both traditional reading and digital formats. This dual focus is essential because contemporary literacy extends beyond simply reading printed materials to include proficient navigation and understanding of digital content. In today's technology-driven world, students need to be equipped with competencies that enable them to engage with various media, critically evaluate information, and effectively communicate across multiple platforms.

Fostering skills in both areas ensures that students are prepared for the demands of the 21st century, where literacy encompasses a wide range of skills including digital literacy, visual literacy, and information literacy. This holistic approach helps to create lifelong learners who can adapt to changing technologies and the diverse ways information is presented and consumed in society.

Other options focus on narrower aspects of literacy promotion, such as ensuring uniform reading levels, increasing library attendance, or selecting popular books, which do not encapsulate the comprehensive goal of developing well-rounded literacy skills suitable for the modern landscape.